The proptech firm's first national TV ad depicts a young couple breaking the news to parents they are buying a property.
27th May 20260 389 1 minute read David Callaghan
Leading homebuying platform OneDome is stepping up its efforts to reach national recognition with a new Channel 4 TV ad campaign.
Called “The New Way”, it features a young couple telling parents they have had an offer accepted.
Total stressThe reaction from the father is one of total stress rather than joy, and the advert depicts the complexities of buying a property.
OneDome will ‘come to the rescue’ by taking much of the trauma out of the homebuying process, according to the happy ending of the ad.
Backed by a £7.5million media-for-equity partnership with Channel 4, the campaign marks OneDome’s largest brand investment to date.
The platform’s flagship HomeBuyer Service brings together mortgage advice, conveyancing, surveys and transaction support into one coordinated experience.
A better way
Babek Ismayil , CEO, OneDome
Babek Ismayil, Founder and Chief Executive of OneDome, says: “‘The New Way’ is about showing homebuyers there is a simpler alternative – one where the different parts of the journey work together, rather than against each other.”
And Paul Troy, Chief Marketing Officer at OneDome, adds: “This campaign is about challenging expectations and showing that there is a better way to buy a home.”
International expansionOneDome enjoyed a near 400% revenue increase in the first three months of this year, its latest results revealed.
Revenue for the first quarter reached £15.3million, up 394% year-on-year (the first quarter in 2025 was £3.1million), driven by expansion of its national broker network and strong organic growth, the group said.
The company said it remained confident of achieving its target of tripling revenue in 2026.
Earlier this year, The Neg revealed that OneDome was planning to expand abroad having scaled up its team by more than four times in less than 18 months.
You can watch the TV advert here
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TagsBabek Ismayil CEO OneDome sales process reform 27th May 20260 389 1 minute read David Callaghan Share Facebook X LinkedIn Share via Email