Strutt & Parker will have new-look offices and a revamped logo as part of “its mission to be the leading UK property consultancy”.
7th Apr 20260 413 1 minute read David Callaghan
Upmarket estate agency Strutt & Parker has unveiled a major rebrand with new-look offices and logo in an overhaul of its marketing approach.
The agency says the changes reflect “its mission to be the leading UK property consultancy”.
More than 140 years after the business was founded by Edward Strutt and Charles Parker, the heritage brand has retraced its history, with a redesigned logo alongside refreshed property and service marketing materials.
IconicThe updated visuals highlight the “iconic ampersand”, synonymous with the agency’s identity.
Strutt & Parker, which is a specialist in delivering advice across the residential, farms and rural estates sectors, is also undertaking a nationwide refurbishment and redesign of its more than 50 offices.
Last year, it received investment from shareholder BNP Paribas as part of a strategy with a focus on growth in prime and super-prime markets and services.
New identityA major recruitment drive across key and new markets in the past few months has formed a key part of the growth strategy, followed now by the roll-out of an updated identity.
This summer, the firm will also be unveiling a new website to reflect the refreshed branding, incorporating improved search functionality, redeveloped content, and the introduction of a client portal.
Significant step
Gary Higgins, Managing Director, Strutt & Parker
Gary Higgins, Managing Director at Strutt & Parker, says: “This rebrand is a significant step in ensuring Strutt & Parker aligns visually with its exceptional client base and the high-quality professionals that make up our business.”
Tamerah Couchman, Head of Marketing and Client Experience, Strutt & Parker
And Tamerah Couchman, Head of Marketing and Client Experience at Strutt & Parker, adds: “This new visual identity is the manifestation of an extensive and considered review of our brand positioning.
“This work re-anchors Strutt & Parker to its heritage roots, through a refreshed iconography updated for today’s audience and digital landscape.”
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Tagsbrand logo brand marketing Strutt & Parker 7th Apr 20260 413 1 minute read David Callaghan Share Facebook X LinkedIn Share via Email